La Rosa Pizza, Hot Subs
(732) 572-0880 104 Woodbridge Ave, Highland Park, NJ

Straight from La Rosa

You came
straight to us.

A menu, a box, a sign in the window, a card by the register, or somebody behind the counter — however you got here, you got here the direct way.

That is the single best way to order from a small restaurant, and we wanted to say so out loud.

The La Rosa Pizza hanging sign above the sidewalk on Woodbridge Avenue

A quick thank you

Thank you.
Sincerely.

Ordering direct is the most useful thing anyone can do for a neighborhood pizzeria. No marketplace commission, no platform cut, no percentage disappearing between your card and our register — just you, us, and a pizza.

You’re already doing it, so we’re not going to try and talk you into anything. We just wanted you to know it makes a real difference on our end.

The La Rosa Pizzeria storefront on Woodbridge Avenue in Highland Park

In case you’re curious what it saves us

Through a delivery app

The fees stack up.

Up to 30% Commission charged to the restaurant
About 3% Credit card processing
Up to 15% Service and delivery fees added to your order
As much as 48%

Stacked together, that’s nearly half of what you spend going to fees and commissions before anyone has touched a pizza.

Direct from La Rosa

The short list.

0% Marketplace commission on our end — we pay no platform fees at all
A small fee On your side for online ordering — and that’s the whole list
Almost all of it

What you spend stays with the shop, the people working in it, and the neighborhood around it.

Stays local

Money spent direct at a neighborhood shop circulates through the neighborhood instead of leaving it.

Keeps us open

Independent pizzerias run on thin margins. A third of an order is the difference between a good week and a bad one.

Same pizza

Nothing about the food changes. Same dough, same oven, same people making it — just a shorter path from us to you.

No app.
No middleman.
Just us.

Order direct. It matters.

You already did the hard part. Thanks for ordering direct.

Order Direct